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Branding/ Identity/ Print



PAXIO is a local fiber internet service provider serving residences and businesses throughout the bay area.

When I started at this company, they had limited branding and marketing. I was tasked with evolving and rebranding the company, with an emphasis put on bringing attention to a form of internet not wildly known about.

The limited collateral/ branding they had was dated, so I wanted to create something that was more modern and fresh, and that would more likely draw people in to wanting to look at the collateral.

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PAXIO and OpenFiber utilize postcards as part of their marketing strategy. They are used as mailing campaigns, single mailers, and hand-outs at events. They range in information from education about the companies product and services to current promotions to exclusive deals for specific residents.

For the range of postcards I designed, I tried to remain on brand with like company designs, while also allowing myself to be inspired by the copy that each needed to contain. 

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