These emailers were organically created with specific messaging in mind.
The Colossal emailer was devised out of a need to bring direct attention to a consumer product. To do this I made the product (sunglasses) the forefront of the emailer design. Followed up by bringing attention to the fact that this was for a summer sale. I used cooler colors and this specific layout to appeal to a "cool" but relaxed vibe.
Big Wave Surfing was created to invoke an effortless feel. The focal point for this one was to bring attention more to the lifestyle of the brand.
Brew It! was constructed to bring attention to a free shipping deal while staying in line with warmth and comfort the brand is trying to invoke.