Breanne Velasquez

These emailers were organically created with specific messaging in mind.

 

The Colossal emailer was devised out of a need to bring direct attention to a consumer product. To do this I made the product (sunglasses) the forefront of the emailer design. Followed up by bringing attention to the fact that this was for a summer sale. I used cooler colors and this specific layout to appeal to a "cool" but relaxed vibe.

Big Wave Surfing was created to invoke an effortless feel. The focal point for this one was to bring attention more to the lifestyle of the brand.

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Brew It! was constructed to bring attention to a free shipping deal while staying in line with warmth and comfort the brand is trying to invoke.